|
"Marketing Yourself" as an Essential Career-Building Skill Today
Jordan LeBel & Harold Simpkins
Building on their successful online course "Marketing Yourself", Professors Jordan LeBel and Harold Simpkins will explore why and how learning to apply time-tested marketing concepts to marketing oneself is an essential skill in today's hypercompetitive job and consumer markets, whether you're a job-seeker, entrepreneur, artist or professional.
We will cover basic marketing principles and offer a step-by-step approach to the preparation of a marketing plan that can be applied to yourself or your clients. This workshop will build on key concepts, including how to: identify and qualify career opportunities; select target markets including prospective employers; set personal marketing objectives, create focused marketing strategies around the 4 Ps – Product, Price, Place and Promotion; and develop and execute a personal marketing plan.
Jordan LeBel, BSc., MSc., PhD. is an Associate Professor in the Department of Marketing at Concordia University’s John Molson School of Business , where he teaches an undergraduate and MBA courses. He is the 2005 and 2010 recipient of the business school’s Dean’s Award for Teaching Excellence and the 2010 recipient of Concordia’s President’s Award for Excellence in Teaching. LeBel is also Vice President of the Board of Montreal Youth Employment Services (YES – MTL).
Harold Simpkins, BA, MBA is a Senior Lecturer in Marketing and the Academic Director of Concordia University’s John Molson School of Business Marketing Co-op Program. Simpkins has taught or developed undergraduate and graduate courses drawing on his extensive experience in the business and not-for-profit sectors. Simpkins has held product management positions with two global food companies and was Vice-President of Client Services with Canada's largest advertising agency. He serves on the board of directors for YES – MTL.
|